Russell started out in Dry Lining and Fixing within the Commercial Sector, before moving onto Plastering.
In 2006 Russell setup DC Plastering (soon to become DC Plastering & Decorating) which is when Mark joined Russell’s adventure!
In 2008 Russell stumbled across a product called Idea Paint, so calling upon his trusted Decorator ‘Mark’ they installed their first Dry Erase Wall for a digital marketing company based in Southampton.
Following that very first install they knew right away that they had found a brand new and exciting product that the UK had to see. So they reached out, researched and tested products and started to offer their services to local businesses, after meeting with the inventor and also the president of Idea Paint in 2014 the installations have just kept coming.
In 2013 Russell knew the next step up was due and chose to partner with his father ‘Glen’ to create Future Refurbishments Ltd. Future Refurbishments has kept all of the Dry Erase customers happy whilst also offering the full fit-out package.
The Dry Erase arm of the business has gone from strength to strength with Russell keeping the ambition alive and in 2016 decided to create a completely separate company dedicated to Dry Erase products and installations; “hence Cool Walls was born”.